Turn Your Digital Space into an Interactive Platform with XR (Expanded Reality) and AR (Augmented Reality) enhancements

Futuristic digital twin of an interior space with overlaid XR data points, icons, and smart environment analytics

A 3D virtual tour is a powerful starting point — but with the right interactive add-ons, it becomes a tool that can inform, engage and support teams across every sector. From branded visitor experiences to AR, training, asset management and project tracking, these enhancements turn your digital space into a practical platform for communication and decision-making.

EC2XR brings together a range of technologies including Captur3D, ARConnect, Zuant3D, SIM-ON and STAGES. Each adds a different layer of value, whether you’re improving visitor engagement, capturing leads, supporting operations, or managing complex multi-site environments. Choose the features that match your goals and build the digital experience your organisation needs.

Which add-on do you need?

For marketing, visibility and online engagement

For insurance, surveying and reinstatement            

For design, planning and AEC workflows                       

For operations, facilities and multi-site management

For visitor engagement, interpretation & training

Add-ons for marketing, visibility & online engagement

Google Street View icon displayed over a modern office background, representing ec2xr’s ability to generate Street View outputs.

Google Street View Publishing

Publishing your Matterport tour directly to Google Maps for public viewing.

 

  • Boosts visibility and SEO.
  • Helps visitors preview your venue before arrival.
  • Increases trust and engagement for hospitality, retail and culture.
  • 360° scenes published to Google Maps
  • Linked panoramas for natural navigation
  • Can update or replace existing Street View imagery
    A contemporary white kitchen staged with a digital blue floral vase on the island, shown alongside virtual asset selection tools in Captur3D.

    Virtual Staging (via Captur3D)

    Digital furnishing and styling added to your 3D tour.

     

    • Show empty or unfinished spaces at their best
    • Present multiple layout or design options
    • Reduce physical staging costs and time
    • Ideal for hospitality, commercial interiors and event spaces
    • High-quality furniture and décor sets
    • Multiple style themes
    • Applied directly inside the virtual tour
      Smartphone displaying an AR navigation view with an embedded video overlay of a presenter in an outdoor wooded area

      Media-Rich Overlays & Navigation (Captur3D)

      Turn your 3D tour into a fully branded, interactive experience that keeps visitors exploring.

      • Add storytelling, promotional content and guided paths

      • Strengthen your brand identity within the tour

      • Increase engagement, enquiries and dwell time

      • Deliver clear, enjoyable navigation for audiences

      • Custom UI, branding and menu layouts

      • Video, audio, text and PDF embeds

      • Interactive content hotspots

      • Viewer behaviour analytics to understand interest

        A bright, modern living room with large windows, contemporary furniture and an open stairway, shown within a Matterport-style virtual tour interface.

        VRBO 360 Publishing

        Publishing a 360° view of your property to VRBO (and feeds compatible with other booking platforms).

         

        • Improves booking confidence.
        • Shows layout and amenities clearly.
        • Reduces pre-booking questions and cancellations.
        • Exported panoramic scenes
        • VRBO-compatible formatting
        • Works alongside Matterport’s standard model link
          Interactive Zuant 3D overlay of a luxury yacht's main deck powered by Matterport, featuring navigation points and tour options

          Guided Engagement & Lead Capture (Zuant3D)

          Interactive tours enhanced with forms, guided paths and CRM integration.

           

          • Capture leads inside the tour
          • Perfect for events, exhibitions and sales teams
          • Create curated journeys for visitors or prospects
          • Lead-capture forms
          • Guided navigation flows
          • CRM and follow-up integrations
            Collage showing the interiors of an art gallery, a factory, a school and a furniture store

            Read more about 3D virtual tours in your sector

            Commercial
            Restaurant • Retail

            Arts and leisure
            Gallery • Museum • Gymnasium • Sports facility

            Industry
            Office • Manufacture • AEC

            Healthcare
            Doctor • Dentist • Optician • Hospital

            Education
            Schools • Nurseries

            Heritage and Faith
            Historical sites • Places of worship

            Insurance
            Domestic • Commercial

            Add-ons for insurance, surveying & reinstatement

            A LiDAR-generated dolls house view of a property alongside a detailed 2D floor plan, used to support accurate insurance evaluations.

            TruePlan for Xactimate

            A professionally produced set of floor plans, elevations and CAD-ready drawings generated directly from a Matterport scan.

             

            • Speeds up insurance estimating and reinstatement.
            • Removes manual measuring and sketching.
            • Reduces errors and disputes.
            • Accepted directly within Xactimate.
            • Floor plans
            • Roof plans (where applicable)
            • 2D and 3D CAD assets
            • Delivered in Xactimate-ready format
              A floorplan generated from a Matterport toiur

              Matterport Sketch File

              A clean, simplified floor-plan layout produced from a Matterport model — ideal for smaller claims or quick quoting.

               

              • Fast overview of room shapes and sizes.
              • Useful for insurance, FM, lettings and planning.
              • Reduces time spent measuring and redrawing on site.
              • Basic plan layout (not full TruePlan)
              • Exportable geometry
              • Works with common drafting tools
              A 3D BIM file of a building

              BIM File (Matterport BIM Models)

              A BIM model generated from a scan — ideal for design, planning and documentation.

               

              • Saves time creating existing-conditions models.
              • Useful for architects, surveyors and contractors.
              • Reduces guesswork in refurbishment and expansion projects.
              • Revit-compatible BIM files
              • Accurate geometry and structure
              • Captures MEP elements at a basic level (where visible)
                An e57 file export of the interior of an industrial building

                E57 File

                A high-density point cloud generated from the Matterport scan.

                 

                • Provides precise measurement data.
                • Imports easily into CAD, BIM and modelling software.
                • Supports clash detection, planning and verification.
                • Standardised E57 point-cloud file
                • Accurate LiDAR-derived geometry
                • Compatible with Revit, AutoCAD, ArchiCAD, Rhino, etc.
                  An angled 3d visual of a building showing half render and half wireframe view

                  MatterPak

                  A bundle of technical assets extracted from a Matterport model.

                   

                  • Useful for architects, engineers, and 3D visualisation teams.
                  • Speeds up modelling and refurbishment workflows.
                  • Gives downstream teams a clean starting point.
                  • OBJ file – textured mesh
                  • Point cloud (.XYZ)
                  • Reflected ceiling plan image
                  • Floor plan image
                    A multicoloured 2D floorplan showing two floors next to each other

                    Schematic Floorplan

                    Simple black-and-white floor plans generated from your 3D tour.

                     

                    • Fast, affordable and ideal for visitor information, lettings and basic planning.
                    • Clear layouts for clients, contractors or public-facing documents.
                    • No need for manual measurements.
                    • Delivered as PNG/PDF
                    • Room labels and dimensions
                    • Single- or multi-storey layouts

                      Add-ons for design, planning & AEC workflows

                      A smartphone held over a qr code to activate augmented reality view of the houses of parliament in London

                      Augmented Reality (ARConnect)

                      Place 3D elements in the real world using a phone or tablet.

                       

                      • Help users visualise proposed layouts or equipment
                      • Great for exhibitions, planning and visitor wayfinding
                      • Enhances learning and interpretation experiences
                      • QR-code activation
                      • Full-scale 3D object placement
                      • Works alongside your virtual tour

                        Project Stages, As-Built Verification & Time-Lapse Records (STAGES)

                        Stage-by-stage comparison of a site across the project lifecycle.

                         

                        • Track progress and verify work remotely
                        • Reduce site visits for clients and consultants
                        • Ideal for construction, refurbishments and heritage work
                        • Time-lapse stage viewer
                        • As-built vs plan comparisons
                        • Shareable links for stakeholders

                        Read more about STAGES

                          See also:

                          BIM File – accurate models for architects and surveyors

                          E57 File – point cloud for clash detection and refurb planning

                          MatterPak – technical assets for modelling

                          Add-ons for operations, facilities & multi-site management

                          front view of a laptop computer with a room view in SIM-ON software on the screen

                          Smart Building Operations (SIM-ON)

                          An interactive 3D interface for asset management and IoT-enabled building control.

                          • Manage facilities and assets visually
                          • Reduce time spent locating equipment or documents
                          • Ideal for multi-site operations, campuses and healthcare
                          • IoT device integration
                          • Maintenance tasks and asset records
                          • Operates directly within your digital twin

                          Read more about SIM-ON

                            Construction worker using SimLab Stages on a tablet to access a digital twin by Matterport with Procore integration

                            Project Stages, As-Built Verification & Time-Lapse Records (STAGES)

                            Stage-by-stage comparison of a site across the project lifecycle.

                            • Track progress and verify work remotely
                            • Reduce site visits for clients and consultants
                            • Ideal for construction, refurbishments and heritage work
                            • Time-lapse stage viewer
                            • As-built vs plan comparisons
                            • Shareable links for stakeholders

                            Read more about STAGES

                            Screenshot displaying CAPTUR3D software

                            Media-Rich Overlays & Navigation (Captur3D)

                            Enhance your digital twin with clear, structured information directly inside the tour.

                            • Add essential procedures, safety notes and asset information

                            • Standardise training and onboarding across sites

                            • Make complex environments easier to navigate remotely

                            • Improve clarity for FM teams, contractors and visitors

                            • Custom menus for routes, zones and assets

                            • Embedded video, audio, documents and manuals

                            • Clear step-by-step workflows inside the tour

                            • Analytics to see what teams view or need most

                            Add-ons for visitor engagement, interpretation & training

                            Screenshot of zuant 3d software

                            Guided Engagement & Lead Capture (Zuant3D)

                            Interactive tours enhanced with forms, guided paths and CRM integration.

                             

                            • Capture leads inside the tour
                            • Perfect for events, exhibitions and sales teams
                            • Create curated journeys for visitors or prospects
                            • Lead-capture forms
                            • Guided navigation flows
                            • CRM and follow-up integrations
                              Screenshot of ARConnect AR navigation software

                              Augmented Reality (ARConnect)

                              Place 3D elements in the real world using a phone or tablet.

                               

                              • Help users visualise proposed layouts or equipment
                              • Great for exhibitions, planning and visitor wayfinding
                              • Enhances learning and interpretation experiences
                              • QR-code activation
                              • Full-scale 3D object placement
                              • Works alongside your virtual tour
                                Screenshot of Captur3d software adding overlays to an interior space

                                Media-Rich Overlays & Navigation (Captur3D)

                                Custom menus, branding and interactive content layered on top of your tour.

                                 

                                • Turn your tour into a guided, branded experience
                                • Add storytelling, learning content or sales information
                                • Improve visitor engagement and clarity
                                • Custom UI menus and navigation
                                • Video, audio, text and PDF embeds
                                • Analytics dashboard for viewer behaviour

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